Three top ophthalmology EHRs for your selection shortlist

Discussions surrounding the adoption of EHR are mostly dominated by applications suited for traditional medical practices, however as the market has matured and adoption become more pervasive, specialty oriented products are gaining traction. This seems logical, as ophthalmologists, just as their peers in other medical fields, are bound by the same meaningful use regulations and have the same incentives beyond the regulatory mandates to make their practice more efficient with technology.

Ophthalmology and optometry present a unique set of circumstances since their EHR needs center on diagnostic procedures; measures and data cannot be adequately served by a general EHR. In the emerging specialty market of ophthalmology EHR systems, the following three products reviewed here represent the emerging leaders among specific ophthalmology EHR systems.

CureMD

CureMD offers web-based certified EHR, practice management, patient portal and revenue cycle management. CureMD’s system supports built-in templates specific to ophthalmology that can be automated to suit workflow.

In addition to its standard EHR functionalities, CureMD also allows for integration with ophthalmology diagnostic tools adding digital images and diagnostic testing results directly to patient records. One of the the system's USPs rests in its data management and analysis capabilities. This allows it to aggregate information gathered from the EHR, practice management and electronic billing for analysis, trending and reporting. Some users expressed concerns about CureMD’s iPad platform being overly basic and a lack of support for Mac OS.

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EMA Ophthalmology

Modernizing Medicine’s Electronic Medical Assistant® (EMA™) for ophthalmology is an iPad and cloud-based EHR and practice management system. Besides its EHR functionality, the system supports quality of care reporting and outcome-based reimbursement. This function is supported by technology able to handle coding related to value based payment measures, therefore, enabling quality reporting.

In addition to these features, which appear to be the foundation for EMA’s brand position, the system can also remember a provider’s specific requirements through an adaptive learning engine. These features appear to have been embraced by users. This upside has been coupled with only minor concerns from users who primarily express minor problems in the system’s functionality and some customer care related issues regarding billing.

Medflow

Medflow offers an EHR system available as either a standalone EHR or as a complete EHR and practice management suite for patient management billing and patient scheduling.

Medflow’s value is based on its ability to provide built-in templates including retina scans and surgery, cataracts, glaucoma, digital drawings, eye measurements, and LASIK procedures. The image workflow management module functions easily within image-intensive ophthalmology practices. The integrated patient portal enables patients to complete intake forms online, saving time and eliminating paperwork.

Although it has not been on the market as long as other products, Medflow’s product offering has proven that its main selling points are its reliability and its ability to integrate seamlessly into practice workflow.

Based on this brief review of the principal players in the ophthalmology EHR market the overriding theme to be taken away here is that the current landscape appears to be competitive with capable players who deliver reliable products. As such, vendors may feel the pressure to innovate and further improve their offerings to carve out a safe space in this market.

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Jeff Green

About the author…

Jeff Green, MPH, JD works as a freelance writer and consultant in the Healthcare information Technology Space.

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Jeff Green